[招聘] 品牌经理, 澳洲奶粉

作者:Julie.

全鼎上海正在替一家来自澳大利亚的奶粉品牌招聘品牌经理,工作地点在上海徐家汇,需要懂中国奶粉零售和电商市场的专业人才,曾经从事过婴儿奶粉市场工作,并且具有出色的英语能力是最佳人选。有意向者请直接寄送简历到负责的猎头顾问 该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。

 

 

To drive and manage the marketing programs for the Retail and E-commerce domestic business, including the development and launch of new products/innovations.

 

Responsibilities

1. Insights & Category market

• Use insight of the category market to understand the market development trends.

• Use insight of the competitor’s dynamic to understand market share.

• Use insight of the consumer to understand consumer’s requirements.

 

2. Category & Product Strategy

• Make up the plans for the new product launch and the increase of new categories.

• Manage and optimize the current product and create the Hero of our products.

• Develop the competitive price strategy to deliver brand value.

• Set up packaging design vision to meet the consumer’s need.

 

3. Communication

• Build an IMC strategy with ATL and BTL.

• Build a good communication strategy with social media, website, We-chat e-commerce,

• Lead and implement a good communication with new products launch.

• Lead KV creativity and POSM development.

• Develop the innovative gifting for sales.

 

4. Financial & Organization

• Develop annual marketing budget according to the sales target.

• Manage the budget in a timely way

• Contribute to the development of a high performing team culture.

 

Qualifications

• Bachelor Degree in marketing and/or commerce

• FMCG experience prefer with IMF or OTC product background

• 5+ year experience in Brand Management

• Better to have NPD experience

• Better to have IMF or OTC experience

• Good analytical and creative thinking

• Good English capability

• Positive thinking and detail orientated

• Seek for results and success